"Based on the biodynamic, zero-mile, organic, and fair trade ingredients, we create agricosmetic treatments and rituals combining extraordinary performance with healthful formulations which have a high concentration of botanical ingredients. We have a profound belief in respect for the environment and for promoting waste reduction. Each and every formulation, packaging, material, individual article or tool is designed to have a minimal environmental impact and to be long-lasting or reusable and composted or transformed into a new resource. Our products' high concentration of botanical active ingredients and their incredible effectiveness when applied in the right amount make them perfect for a wide variety of uses. We have reduced the quantity of the plastic we use in all Oway places in by 99%. We package our formulations in glass bottles and jars and aluminium tubes which are completely and infinitely reusable and recyclable. We avoid using unnecessary packaging and wrapping materials. All our tools, items and articles are made of wood, glass, aluminium, organic regenerated cotton, recycled paper and many other natural ecological materials. As a sign of our ethical and environmental commitment, we have built two special cutting-edge, zero-mile workshops right next to our main production plant: ORTOFFICINA, our farm estate where we grow officinal plants using biodynamic methods, and ARTIGIANO, our wood laboratory where we design and manufacture packaging, furniture and objects following the principles of circular design.
At OWAY, we are pragmatic dreamers, tireless creatives, design fanatics, and indefatigable researchers into the innovation that can help us make our present and future more sustainable."
"At Original & Mineral, our vision is to bring nature and luxury together in a line of Australia-born hair colour, care and styling products that are safe, effective and beautiful to use.
Our formulations replace harsh chemicals with active natural extracts and minerals, including native Australian ingredients like Lilly Pilly, Banksia Flower, Quandong, Tasmanian Kelp and Kakadu Plum, as well as quality essential oils that deliver real benefits.
They’re PETA approved cruelty free for their vegan-friendly, high-performing natural ingredients, and sit on the shelves of top salons and boutique retailers around the world.
Now, with the help of world-leading chemists, we’ve evolved again. The world is changing, and low-chemical and natural technology is leading the way.
Our mission to provide the cleanest professional colour in the world led us to a progressive new colouring approach, Molecular Blend Technology. In MBT, pre-linked colour pigments supported by two nourishing hero complexes give incredible vibrancy, shine, longevity and protection. We call it O&M CØR.color.
And of course – as the name suggests – it stays true to our core promise: zero ammonia, PPD or resorcinol.
Healthy hair begins when it’s free from stress. Reduce the chemical overload.
We challenge the artificial norms of professional haircare with formulations that are both effective and gentle. Removing harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits."